Communication Specialist

Job Role

The Foundation’s Corporate Communications team drives the organisation’s mission and vision, and supports department initiatives through integrated media, marketing and communications strategies to achieve public education, communication and business objectives.

The Communications Specialist will be responsible for the full range of social media marketing responsibilities to build and sustain a positive brand perception for the Foundation through NKF’s social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
 

Main Responsibilities

Strategic Planning and Coordination

• Work with departments to identify gaps and opportunities for marketing and communications
• Plan and execute project-based social media strategies or campaigns
• Facilitate regular team meetings and discussions 
• Develop monthly social media calendars and directions
• Coordinate with departments on social media directions

Content Creation and Vetting

• Research trending topics, content, music, etc
• Develop visuals and captions
• Conduct on-site filming, interview, photography, podcast recording, etc
• Social media reel editing
• Review and vet social media content by the team

Marketing Strategies

• Strategise, plan ad budget and objectives for each post
• Perform ad buying and manage social media budget

Social Media Performance

• Track performance and generate monthly social media reports
• Analyse growth and trends, make observations and suggest improvements

Social Media Custodian

• Manage all social media assets (online third-party website sign-ins and subscriptions and physical assets) 
• Ensure adherence to copyright laws including music, stock images, stock videos, content inspired from other creators
   

Main Responsibilities (continue)

Qualification (Related Field)

Diploma or Degree in Media, Communications or related technical or industrial disciplines

Experience

• At least 2 years of relevant experience
• Proficient in social media content creation, including conceptualisation, photography, videography, editing apps/software e.g. Canva, Capcut, InShot 
• Experience in agency and/or healthcare is a bonus    
   

Soft Skills

• Good interpersonal skills and demonstrates good team spirit
• Good storyteller
• Creative and meticulous 
• Empathetic 
• Able to work under pressure and meet tight deadlines
• Willing to work on weekends when needed
   

IMPORTANT NOTE